Real quick post.
I came across a great resource for anyone confused, curious or interested in email marketing. Specifically SPAM laws and lawsuits. It’s an ebook from a major ISP.
Here’s just a few things it covers:
- How to quickly and easily understand the CAN-Spam rules and regulations. Ignorance is not a good defense in a court of law.
- Landmark legislation revealed in 2003 that can land you up a creek without a paddle if not followed exactly. (Violate just one thing and greedy lawyers could be barking at the door in no time.)
- Why and how to understand ISP rules. (Violate any of these and say night-night to the inbox. Since every ISP is different, it’s important to know where to find these rules so you can play the game the right way.)
- How to tell if the country, territory, or even state (California) has different rules too. Imagine getting hauled court the next time you visit a foreign country, like California, just for having a auto-responder set up.
- How a simple, innocent mistake cost a fortune 500 company a quick $32,000 fine in less than 5 sec.
- Why “Reply-To and we’ll unsubscribe” opt out approach is dumber than shit and can easily cost you $50,000 or more.
- How “creative” subject lines ended up costing one company a hefty $900,000 fine. (This insight alone is worth reading this special report. I’ve seen too many subject lines recently flirting with this danger. )
- Affiliate marketing nightmare. Better think twice about asking other people to promote your products using email according to the judicial system.
- Free might be costly. If you can’t resist using the FREE in your subject line, then you better follow this simple advice from the high courts.
To get a copy of this report, simply subscribe to my newsletter and send me an email asking for a copy. I’d be more than happy to help you stay out of hot water.
Want to get a better email marketing system? Have a look at Ontraport.