Category Archives: Affiliate Marketing

SPAM Lawsuits and you…

Real quick post.

I came across a great resource for anyone confused, curious or interested in email marketing.  Specifically SPAM laws and lawsuits. It’s an ebook from a major ISP.

Here’s just a few things it covers:

  • How to quickly and easily understand the CAN-Spam rules and regulations.  Ignorance is not a good defense in a court of law.
  • Landmark legislation revealed in 2003 that can land you up a creek without a paddle if not followed exactly. (Violate just one thing and greedy lawyers could be barking at the door in no time.)
  • Why and how to understand ISP rules.  (Violate any of these and say night-night to the inbox.  Since every ISP is different, it’s important to know where to find these rules so you can play the game the right way.)
  • How to tell if the country, territory, or even state (California) has different rules too.  Imagine getting hauled court the next time you visit a foreign country, like California, just for having a auto-responder set up.
  • How a simple, innocent mistake cost a fortune 500 company a quick $32,000 fine in less than 5 sec.
  • Why “Reply-To and we’ll unsubscribe” opt out approach is dumber than shit and can easily cost you $50,000 or more.
  • How “creative” subject lines ended up costing one company a hefty $900,000 fine.  (This insight alone is worth reading this special report.  I’ve seen too many subject lines recently flirting with this danger. )
  • Affiliate marketing nightmare.  Better think twice about asking other people to promote your products using email according to the judicial system.
  • Free might be costly.  If you can’t resist using the FREE in your subject line, then you better follow this simple advice from the high courts.

To get a copy of this report, simply subscribe to my newsletter and send me an email asking for a copy.  I’d be more than happy to help you stay out of hot water.

Want to get a better email marketing system?  Have a look at Ontraport.

Stay thristy,


Affiliate marketing, as we know it, might change

The Austin American-Statesman had a well written, balanced article about the tax battle going on in Texas that ran a couple weeks ago. I think if anyone is thinking about getting into affiliate marketing or currently getting affiliate commission checks (like me), you should totally read this article. The whole concept of affiliate marketing, as weContinue Reading