Real quick post. I came across a great resource for anyone confused, curious or interested in email marketing. Specifically SPAM laws and lawsuits. It’s an ebook from a major ISP. Here’s just a few things it covers: How to quickly and easily understand the CAN-Spam rules and regulations. Ignorance is not a good defense in [...]
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The Austin American-Statesman had a well written, balanced article about the tax battle going on in Texas that ran a couple weeks ago. I think if anyone is thinking about getting into affiliate marketing or currently getting affiliate commission checks (like me), you should totally read this article. The whole concept of affiliate marketing, as we [...]
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Quick question – how many hats do you wear during the day? – the marketing hat – the sales hat – shipping manager hat – customer service hat – complaint desk hat – etc., etc., etc. Crazy, isn’t it? If you’re anything like me, things keep coming at you from all angles during the day. [...]
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Got an email the other day from a fairly well known Internet Marketer (who will remain nameless) and wanted to share. I thought it had some a good lessons about email delivery. Take a look. Here’s the email… Hey Jay, I just sent the following support ticket. I wanted to make sure you heard about [...]
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No extraordinary business depends on the whims of people to deliver consistent value. Think about it. Does Dell? FedEx? Amazon? None of them do. The essence of the strategy you can implement with OfficeAutopilot is centered around leaving nothing to chance. Controlling what happens next in your business with systems and not people. People are [...]
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This is for those who already send out emails with an autoresponder. I’m about to show you how you can double or triple your opens and click thru rate without lifting a finger. No hype. Completely serious. So, if you are sending out emails trying to generate sales or leads, keep reading. The rest of [...]
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Some people don’t see the value of split testing – in business or in real life. Let me tell you a quick story to illustrate the power of testing and give some tips about WHAT you may want to start “split testing” when it comes to your email marketing. I was filling up my truck [...]
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Most businesses don’t understand how to use email correctly. Most think it’s just a quick, cheap and easy way to promote stuff. Don’t get me wrong. It is. But more importantly, it’s a very powerful tool for building a relationship with a prospect. And the key word I want to address is relationship. Email can [...]
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